Bode is the founder and Creative Director of design KRE8 studio. With over 20 years of experience, he has built a solid reputation for creative leadership and strategic vision. As a former Director of Innovation at Li-Ning Sports China, Bode has a successful track record working for numerous leading global and Asian sports brands, Puma, Umbro (Nike) Anta sport, Li-Ning, 361 sports.

He initiated the blueprint and created the first innovation department for the Anta brand in 2012. His famous design for A-Silo has seen a huge impact in the Asian market increasing revenue up to the present day.

Bode has a unique experience that extends to all product categories including Footwear, Accessories, and Equipment, covering ideation / creative direction /marketing. Bode has been successful in holding over 12 patent innovations. His designs have been recognized in the global sports market and have won international awards such as the Red Dot International Product Design awards.

His background as a National championship Track and field medalist in Great Britain and a Product Design graduate at Central Saint Martins London. Bode is known for his infectious drive for creativity and inspiring individuals, teams, and brands